Something to keep in mind regarding characters.
Tactics to be more influential at work:
What tactics would fit with your characters best?
Which ones wouldn’t work for one of your characters?
Which one(s) would be most effective for one of your characters to influence another of your characters?
Which one(s) would influence your readers most?
Interesting thoughts to apply to fantasy and horror, eh?
Is the Western way of raising kids weird? – BBC Future
Applies to fantasy and science fiction, too. How do human and alien races raise babies? What impact does that have on culture and characters?
Think about it.
And a quote from him for all creators:
“I’ve told people that I feel I earn my place here on Earth each day when I am able to create something that wasn’t there before, and, in turn, some of these things enter stories that influence people.”